SouthWest AirLines: 40th Anniversary, Southwest Airlines: Official Southwest Airlines website, the only place to find Southwest Airlines fares online. Southwest Airlines Co. (NYSE: LUV) is an American airline based in Dallas, Texas: No-frills Southwest Airlines Co (LUV.N) again topped rivals in customer service while premium-paying business travellers are the least satisfied with U.S. carriers overall, a new survey showed on Tuesday.
Airlines maintained their low overall standing among a variety of industries included in the American Customer Satisfaction Index, which is compiled by the University of Michigan's Ross School of Business.
"There's been a bubbling discontent for airlines for some time but the situation has worsened slightly from a year ago," said ACSI managing director David VanAmburg. Passenger satisfaction with airlines dropped by 1.5 percent to a score of 65 on ACSI's 100-point scale. Scores have generally hovered in the mid-to-low 60s for the past decade.
Travellers cited poor service, higher prices and fees for baggage and other services as the main causes of their discontent.
Airlines have raised fares and fees to counter soaring fuel costs and preserve a fragile financial recovery. Southwest continues to outperform rivals with consumers, according to the survey of 2,000 consumers.
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