Cuddles: Men over 40 prefer a cuddle to s*x and those who get more are more satisfied. The study by the Kinsey Institute in the United States showed men who regularly cuddled and kissed their partners were three times as satisfied as those who did not. More than 1000 people from the US, Brazil, Germany, Japan and Spain aged between 40 and 70 were asked gender-specific questions, and were either married or living with partners, the average relationship length being 25 years.
But in street interviews of New Zealand men, the results were different. Those willing to comment said they preferred s*x, or both s*x and cuddling - but cuddling on its own was not enough.
"You have to have both to have a happy relationship," said one.
Women in the Kinsey study, who are generally assumed to be more emotionally dependent, showed affection had little impact on their levels of happiness. They were more interested in s*x.
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