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Wednesday, June 29, 2011

CEA Singapore

CEA Singapore: The Council for Estate Agencies (CEA) Singapore Government: The Council for Estate Agencies (CEA) on Wednesday issued two practice guidelines to promote ethical advertising in the real estate agency industry and to guide the use of prescribed estate agency agreements.

According to the new guidelines effective from 1 August, misleading headlines and claims such as "advance loans available", "real estate specialist" and "king of XX (name of estate)" will not be allowed in advertisements and publicity collaterals.

The guidelines were developed in consultation with estate agents, industry associations, government bodies such as the HDB, Urban Redevelopment Authority (URA) and the Consumers Association of Singapore (CASE).
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