ABS-CBN’s Coverage of Corona Impeachment Trial Wins National TV Ratings

ABS-CBN’s Coverage of Corona Impeachment Trial Wins National TV Ratings

ABS-CBN interrupted its regular programming to give way to the live coverage of the historic impeachment trial via “Ang Hatol: Chief Justice Corona,” which most Filipinos watched yesterday when the senator-judges finally delivered their verdicts as it hit a national TV rating of 18.5% against GMA (11.8%), GMA News TV (3.1%), and TV5 (2.9%), based on data from Kantar Media.

ABS-CBN’s coverage also ruled the ratings race last Monday with a national TV rating of 10.3% versus TV5 (2.8%) and GMA News TV (1.7%), and last Friday (May 25) with a national TV rating of 11.5% against TV5 (3.1%) and GMA News TV (3.0%). ABS-CBN’s official hashtag #CJonTrial became the top trending topic in the Philippines as Filipinos tweeted their thoughts while actively watching the trial. The coverage of ABS-CBN, the largest and leading multimedia conglomerate in the country, has reached more Filipinos in the country and worldwide through its media platforms on free TV via ABS-CBN and Studio 23, on cable TV via DZMM TeleRadyo and ANC, on radio via DZMM Radyo Patrol 630, and online livestreaming via abs-cbnNEWS.com. The country’s most trusted anchors also delivered updates from the Senate, with Korina Sanchez and Ted Failon for ABS-CBN Channel 2, Julius Babao for DZMM, and Tony Velasquez, Lynda Jumilla, Karen Davila, and Atty. Adel Tamano for ANC. ABS-CBN broadcast the hearing live in lieu of its regular programming for the Fiilpino public and widened its reach through all of its media platforms and generated wider political participation by making information more accessible to them.